Accorging to Sivek (2010), majority of traditional print magazines hands over their old skills, content and brands into new digital applications that make developing our capabilities more like working alongside a pro rather than a static, one-way experience. However, these digital products are able to present audio, video, text, slideshows and social components of these skills in ways print are not able to do it.
Source:dmxzone.com 2010.
This particular article includes links and slideshows
According to Chandler (2000), one of the most important things about genre is that they are group of texts which acts as framework between interpreter and the text maker itself. The conventional definitions of term genres are depend on the concept and idea that have been comprised with a particular convention of content such as their style or themes and method.
Newbold (2002) points out that, most of the viewers are focus or watch a piece of genre within the context of other genres. Thus, the audience’s perceptive will be generated to identify the relations or similarity between a good genre and weak genre, in another word genre depends on the audience’s experience and knowledge.
Schriver (1997) points out that, the multimodal texts are playing a significant role in designing a piece of document. This is because multimodal texts are integrated written and spoken language from the sounds, moving images, music and electronic screens. Furthermore, one of the main important things about designing a good piece of genre is decoding. This is because decoding has created and improves the interaction between text and reader. It also helps the audience to recognize words, vocabulary knowledge, pronunciation and graphics in a specific document.
Diana (2006) argues that, we should consider that the readers are not only focuses on printed words from magazines or in any documents. The visual presentation of the text is also vital to be considered. For instance, most of the times the audiences of genres such as magazine have expectation from the writer a powerful colors combination, margin, logos, icons, graphics and even heading. This is because it will enhance the usability of that particular document.
According to Walsh (2006) designing a document is not just about layouts and graphic, audiences and contents of documents are also playing an important role in order to publish a comprehensive paper. Thus, the indication of audience and content must be have finished before we start to design a piece of factsheet or magazine.
References
Chandler, D 2000, ‘An Introduction to Genre Theory,’ updated on 10th April 2000, viewed 10th October 2010, <http://www.aber.ac.uk/media/Documents/intgenre/intgenre2.html>
Newbold, N 2002, ‘The Moving Image,’ In The Media Book, London: Arnold, pp. 101-142.
Schriver, KA 1997, Dynamic in document design: creating texts for readers, Wiley Computer Pub., New York.
Sivek, S.C 2010, ‘Gourmet Live, quilting eMag Rethink Magazines in Digital Forms,’ updated on 9th 2010, viewed 10th November 2010, <http://www.pbs.org/mediashift/2010/08/gourmet-live-quilting-emag-rethink-magazines-in-digital-form221.html >
Reep, Diana C. 2006, ‘Chp 4: Principles of Document Design,’in Technical Writing, 6th ed., Pearson Edu, Inc., New York, p.173-190.
Walsh, M. 2006,” ‘Textual shift’: Examining the reading process with print, visual and multimodal texts,” Australian Journal of Language and Literacy, vol.29, no.1, p.24-37.
