According to Legrand (2010), the newspapers agencies are complex organization that in order to produces a piece of news they are involves with reporter, news manager, editor, graphic editor and technologies for printing the papers. However, many of these newspaper agencies run their news and stories through digital technologies.
In my opinion the online media has the power over the print media .This is because not all but some of the online website are very convenience, low-cost and fast compare to offline media. Besides, most of the people have also believed that the Internet and online website gives the ability to the users to access the breaking news, entertainments, sports and stories in 24 hours a day.
Briggs (2008) argues that, the marriage of traditional newspapers to the Internet and the World Wide Web created a great impact on industries such as news agencies and company advertisement. In fact, little by little majority of industries have recognized and accepted that their economy has loss with invention of the Internet. Thus, they have determined to publicize and publish their story or news faster than the traditional generation. Lister (2003) argues that, the World Wide Web and the Internet has provided more depth and more information with greater speed for readers compare to the traditional newspapers. Thus, the traditional newspapers were force to reinvent themselves with these new technologies.
According to Tewksbury (2005), 76 percent of professional researchers and teenagers in America are receiving their entertainment news, sport news and other information through online sources. Moreover, according to some researchers around 29 percent of the US population goes for online news three days in a week.
To see more details please click on URL below:
Bucy (2003) mentioned that, online media readers are evaluated and analysis information based on their features. This means that the main focus of each individual is the accessibility of interactive messages on the net, communication and accessibility of applicable information from online websites that they have received. On the other hand, majority of online media audiences concentrate more on different sort of information and features such as valuable hyperlinks, photos, video, sound that they obtain in particular website.
Baker (1994) argues that, as the online news is 24 hour scheme, consumers are able to use the interactivity of Internet such private emails, chat rooms, and most important thing comments on different news websites even in the middle of the night.
References
Briggs, A, & Burke, P 2008, ‘A Social History of Media,’ 2th ed, USA: Polity Press.
Bucy, E.P 2003, ‘Media credibility reconsidered: Synergy effects between on-air and online news’, in Journalism and Mass communication Quarterly, vol. 80, no. 2, pp. 247-264.
Baker,M 1994, ‘Media Coverage of Education,’ Journalism, vol.42, no.3, pp.286-297.
Legrand, R 2010, Newsrooms Should Use Blogs to Battle Bloat, Complexity,’ updated on 22th April 2000, viewed 10th November 2010, <http://www.pbs.org/mediashift/2010/04/newsrooms-should-use-blogs-to-battle-bloat-complexity112.html>
Lister, M, Dovey, J, Giddings, S, Grant, I, & Kelly, K 2003, ‘New Media: A Critical introduction,’ London: Routledge.
Tewksbury, D 2005, ‘The seeds of audience Fragmentation: Specialization in the use of online news sites’, Journal of Broadcasting & Electronic Media, vol. 49, no. 3, pp. 332-348.
